Saturday, September 18, 2010

Tangier Island

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Tangier Island:A series of rollers ESPN3 Thanks to Tangier Island  and began airing on national television on Monday, introducing viewers to the remote Chesapeake Bay island – which, as the city manager Renee Tyler says one commercial, a “507 residents, one school and no car.”

Eight episodes of the campaign posted on YouTube have been viewed thousands of people, on Monday morning.

Ads will be broadcast on Monday night football on ESPN and also posted on the page, Facebook ESPN, according to spokesman Martin Richmond-based agency that created the campaign.

Campaign accounts Tangier, as “the biggest sports town in America per capita.” Clips show the water sports will be on its work and familiar landmarks island runway including the water tower.

They have the Tangier residents, including Mayor James “Ooker” Eskridge, Tyler and others touted recently arrived on the island of broadband Internet access, including the ability to view live sports on ESPN3.

“Electronics will Tangier, to be in touch anywhere in the world, good or bad,” said John Pruitt, a former journalist, who grew up on the island. Pruitt is the founder of Tangier Pride Inc., a nonprofit organization founded two years ago to support the preservation of the island and its unique way of life.

Pruitt said the ad reminded him of popular juice Ocean Spray ad that features two men standing in a cranberry bog, “but these are real people, not actors.
One episode underlines ESPN3 college football programming and opportunities for resident Harold Pruitt, calling it “the biggest fan of the CIS island. Pruitt concludes with a tomahawk at Florida State University Seminoles’ hack.

In another Dorthia Pruitt, wearing Crimson Tide T-shirt, acknowledged having fans, University of Alabama head football coach Nick Saban.

The distinctive dialect of Tangier is known all over the rollers, each of which begins with a fragment of sea song recorded at the Smithsonian Institution in 1950.
“It was really a once in a life-experience to dive into life on Tangier Island, meet and work with such great people,” says creative director of an advertising campaign, Bob Shapiro, Martin Agency.

Shapiro and production crew spent a week in Tangier in late July shooting commercials, each of which use the real inhabitants of the island, rather than professional actors.

Agency contacted the east coast of Virginia Tourism Commission in June about doing a campaign to Tangier after the Virginia office of film combined two, Tourism Director Donna Bozza said at the time.

“We complied with their fingers crossed that they will go on an advertising campaign based on the authenticity of our wonderful Tangier, and so like that done,” she said.

Tourism Commission in the next two weeks or so will publish on its website, www.esvatourism.org, behind the scenes video about the creation of commercials, Bozza said. This footage will also be sent to the media as a way to promote the east coast of Virginia and Tangier.

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