“If you’re selling a home at this time, chances are you have a lot of competition, and are doing everything possible to retain every bit of appreciation,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “The strategic partnership program Better Homes and Gardens Real Estate and Pantone allow our real estate agents and their customers access to expertise and interactive tools that enable them to accurately and effectively houses stage.”
Developed in collaboration with Pantone exclusively for Better Homes and Gardens Real Estate, the program moves beyond the cosmetic to incorporate the scientific aspects of staging a home as well as the latest theories on color, as well as an understanding of color wheel. The video series program will help agents and consumers memorable interior design color using proven techniques, an additive value considering that the effective staging can mean a difference of thousands of dollars. Actually, according to U.S. Housing and Urban Development, held homes worth an average of 17 percent higher than the United Nations House in stages.
“Color has enormous power to drive positive and lasting impressions. Equally important in today’s market, you can do without breaking the bank,” Laurie said Pressman, vice president of Pantone. “Re-thinking of his home system to make it more sellable color is perhaps the most effective home improvement low cost you can do,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
The program is another example of Better Homes and Gardens only real connection to the farm today’s consumer real estate and strong understanding of what can set a separate house on the market today. It is being heavily promoted directly to the real estate industry and to consumers through a series of advertisements in Better Homes and Gardens magazine and channels through the media.
“I can not think of a more interesting tool to have in this market so tight that a trusted authority such as Pantone to help inspire your interior decoration,” said Chris. “These are the types of benefits sellers must wait for the real estate brokers and agents creative thinking in a difficult and changing real estate market.”
About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated / quotes/comstock/15 *! XRIT / quotes / nls / XRIT (XRIT 3.49, -0.01, -0.29%) has been the world’s color authority for more than 45 years, provides design professionals with products and services for exploration of color and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.
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